Are you ready for a website?

Are you ready for a website?

You have a great idea, but is your next step a website?

To get the best support from your development team be clear on the results you would like to see. By the time you start seeking out quotes and narrowing down website developers you should have your house in order.

Take a look at some points we believe will assure you’re ready to focus on your online presence.

-BUDGET
This can be a deal breaker for your business vision if you price yourself out of the budget for design. If you have expectations of custom work, complex coding to alter the functionality and user experience make sure you’ve allocated the funds for that wow factor kind of work. A well designed website can position your business to attract more clients. Ask yourself what kind of investment you are committed to make.

-BRAND IDENTITY
Brand identity is the message the consumer receives from the product, person, or thing. The brand identity will connect product recognition. Inform your website visitors what you stand for. Your logo, color scheme, appearance, tagline, and overall appeal you hope to create give it some thought. A website developer can help create any atmosphere for your visitors so it’s important to have some branding standards so they can remain consistent in the design process.
*bonus tip: The need to have a business plan as you shape what you’re introducing to the market, from the objective/mission statement to identifying your target audience. A fair amount of thought and attention should be given to your plan. It will expedite the design process if you have a clear, concise direction for your business to begin with.

-CONTENT
You can never have enough! Be organized and ready to fill your website. What are you communicating to your visitors? There are a variety of ways to display it: videos, sound bites, infographics, and more. The main purpose of your website is to inform visitors about your company and encourage them to become a client/customer. Step into the consumers shoes for a moment and think of the content you would seek out in relation to your business. Make sure it’s up to date, modern and engaging.

Resources:

https://www.thebalance.com/brand-identity-and-marketing-2295442

Posted on: January 15, 2018Dori Colly

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