Web design

Are you ready for a website?

You have a great idea, but is your next step a website?

To get the best support from your development team be clear on the results you would like to see. By the time you start seeking out quotes and narrowing down website developers you should have your house in order.

Take a look at some points we believe will assure you’re ready to focus on your online presence.

-BUDGET
This can be a deal breaker for your business vision if you price yourself out of the budget for design. If you have expectations of custom work, complex coding to alter the functionality and user experience make sure you’ve allocated the funds for that wow factor kind of work. A well designed website can position your business to attract more clients. Ask yourself what kind of investment you are committed to make.

-BRAND IDENTITY
Brand identity is the message the consumer receives from the product, person, or thing. The brand identity will connect product recognition. Inform your website visitors what you stand for. Your logo, color scheme, appearance, tagline, and overall appeal you hope to create give it some thought. A website developer can help create any atmosphere for your visitors so it’s important to have some branding standards so they can remain consistent in the design process.
*bonus tip: The need to have a business plan as you shape what you’re introducing to the market, from the objective/mission statement to identifying your target audience. A fair amount of thought and attention should be given to your plan. It will expedite the design process if you have a clear, concise direction for your business to begin with.

-CONTENT
You can never have enough! Be organized and ready to fill your website. What are you communicating to your visitors? There are a variety of ways to display it: videos, sound bites, infographics, and more. The main purpose of your website is to inform visitors about your company and encourage them to become a client/customer. Step into the consumers shoes for a moment and think of the content you would seek out in relation to your business. Make sure it’s up to date, modern and engaging.

Resources:

https://www.thebalance.com/brand-identity-and-marketing-2295442

Using Social Media to boost your BRAND!

Boost your brand into 2018 and BEYOND.

Social Media is full of potential customers and/or clients seeking your services. Look at the staggering amount of individuals using social media daily.

An average of 1.32 BILLION people log on to Facebook daily. Even with the estimated 83 million fake accounts there are a number of people for you and your business to reach. That’s just one of the social media platforms you can use to boost your brand.

We’re going to break down some tips and practices to use for your social media strategy. First of all there is no one track method to getting your name out there. A variety of efforts tried and proven by a number of businesses exist with new practices continuing to develop.

Tips to consider for Social Media:

You may hear of brand awareness and simply think is my logo visible. Brand awareness is something you will continue to work on raising as your company grows, just as we gave the estimate of online users you should consider the same to be true of businesses advertising the same products/services you offer.

What really is setting your brand apart? We all have a unique story to share. The best services/products and prices are not the only reason customers support your business they want to know the story behind a brand. Share your story on your social media.

Content! A word seen often on the internet be mindful of the content you introduce to your audience. Make it useful to the reader, not a direct pitch of your product or service. Sharing tutorials, quick facts, and news related to your industry that will add value to your reader’s life. Consider what’s worth sharing that a reader may pass along.

Engage with your community. Social media is designed to connect people to exchange information. Reach out and interact with your followers/supporters, and most importantly those already subscribed to your email list. Conduct social listening get an understanding on what conversations and content appeals to your audience. Social listening goes beyond monitoring and replying to incoming questions or comments about your brand. Foster the culture you want developed in your community by sharing and reposting relevant information. With social listening, you identify topics your audience cares about without having to guess.

Apply and try out our suggestions. Let us know what’s working or better let us know what’s new in social media trends to boost your brand.

 

 

Resources:
https://zephoria.com/top-15-valuable-facebook-statistics/

https://sproutsocial.com/insights/social-listening/

 

In the name of websites…sometimes less = MORE! Navigating what’s TOO much content for your web design

Navigating Website contentTraditionally, a website’s homepage has been treated like a book’s cover. When designing a website, marketers imagine that most of a website’s visitors will pass through the homepage enroute to their destination. This is bedrock conventional wisdom in the web design world. People want more, more and more, so why do they want to work less, less and less to get it? Many blogs and website owners are expressing concern over bounce rates. Even time on the site analytics are disturbingly short for content that should take longer to read or view. Unfortunately, the argument rages about content length, as it has, according to the following information, for years. Why is it so hard to pin down the problem? Because the web has changed and old content ideas are outdated.

Yes, it seems like no matter what you do, people still want it faster. If the customer is always right, then how do you provide them something that might be impossible? Sometimes it’s a matter of shaving off seconds from seeing and acting upon your content. Does content length really drive SEO? Are there other reasons people seem to bounce off a site so quickly. Is it true that people only read a small percentage of content? The answers aren’t surprising. What’s surprising is that the questions still exist.

There are people who believe that the bigger your content, either more images, videos or, most commonly, longer written content, the better for your SEO and keeping bounce rates down. There are also those who believe that it’s not about keeping people bouncing around your website but getting them in and then letting them find what they need and get out.

You’ve probably heard plenty of supporters who champion shorter posts, meaning posts that are around 200 words. This is perfectly acceptable if your blog has been created to sell a product of service. This is effective because you’re getting directly to the point with your call to action (CTA). If you want visitors to subscribe to a newsletter or email subscription, for example, keep it short and sweet. People have the tendency to have short attention spans and you don’t want them to forget the real reason why brought them to your blog.

That doesn’t mean that you can simply write a short blog post and call it a day. In fact, it may be more challenging to actually posts that are 200 words. But, if you can make all of your points and grab the attention of people, then go for it. But, how can you grab the attention of online surfers? After all, there have studies that have shown that most people only read between 20% to 28% of a post.

References:

Creating Content: How Much Is Too Much?. (2017). Retrieved on October 16, 2017, from http://contentmarketinginstitute.com/2013/06/creating-content-how-much-too-much/.

Is Too Much Content Making People Bounce From Your Website?. (2017). Retrieved on October 16, 2017, from https://webhostinggeeks.com/blog/is-too-much-content-making-people-bounce-from-your-website/.
Brusma Web Designs. (2017).

Three Scrolls and You’re Out: Too Much Content on One Page | Be …. Retrieved on October 16, 2017, from http://becircle.com/three_scrolls_and_youre_out.

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